Wednesday, September 18, 2024

Authenticity, Provenance and Metadata

In these AI (artificial intelligence) days we need to know about how images are created and edited. Often we look at the information attached to a photo, metadata, and know ISO-Aperture-ShutterSpeed and location. After editing, some apps add to metadata with their name and Photos Search feature (iOS 17.x) can find other images edited with the same app.  

But what about images generated by AI? What about deepfake images? What do we see in metadata? How do we spot photo manipulation? 

This post will share recent articles to increase our understanding of the information behind our images. 

Content Authenticity Initiative is a site to watch: 

  • How Wrapt’s end-to-end platform protects creative workflows with Content Credentials by Coleen Jose, 7-24-2024 In the top right corner of the Brooklyn Bridge photo is a small (cr) icon. Click it to investigate further. Stuart Waite: " In an era of deepfakes, content theft, and plagiarism, Wrapt provides an industry solution to millions of content creators, brands, and publishers seeking to protect and insure their creative assets. It's as simple as wrap it, share it, track it! Wrapt is a B2B SaaS content protection platform. With Content Credentials, Wrapt protects and insures your creative work by securely tracking how it’s created, shared, and published across the internet." 

more later ...